Monday, December 27, 2010

Concert Promoters To Reduce Ticket Prices in 2011

 The economic crisis seems to have had a serious effect on the concert business, after 2010 saw a fall in concert attendance of 12 percent compared to a year ago according to trade magazine Pollstar.

 Some of the artists affected by poor ticket sales were Rihanna, Christina Aguilera, Lilith Fair, Jonas Brothers or The Eagles. Despite the problematic economy, concert promoters decided to raise the prices considerably, believing that fans would still attend the one or two concerts they attend on average every year. The result was, however, very different from what they expected as many of them decided to stay at home instead.

 Even though some promoters are aiming to cut prices for next year, they are still planning on cashing in through merchandise in order to make up for lost revenue. In fact, concert goers may not get much of a break, specially fans of hot performers such as Justin Bieber or Lady Gaga whose shows are usually very expensive as far as costs of production is concerned.

 What do you say? Are concert tickets too expensive? Sound off in the comments!

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